SendGrid outage, October 2026: Link Shortening Redirect Errors on Branded Domains
SendGrid reported and resolved an incident: Link Shortening Redirect Errors on Branded Domains. It lasted 51 minutes.
OKResolved
From SendGrid's official status page, in their words.
What happened
- Started
- Resolved
- Duration
- 51 minutes
- Impact
- minor
- Affected
- SMS
- Investigating
- Identifiednot posted
- Monitoring
- Resolved
Why it happened
SendGrid has not given a cause in its updates. We never guess one.
How it was resolved
Our engineers have monitored the fix and confirmed the issue with shortened links on some branded short domains has been resolved. All services are now operating normally at this time.
Timeline
Oldest first, from the first notice to the resolution. From SendGrid's official status page, in their words.
- investigating
We are aware of intermittent HTTP 400 errors affecting redirects for shortened links on some branded short domains. Customers may find that shortened URLs do not redirect when accessed in any browser. Our team is actively investigating and rolling out a fix. We will provide another update as soon as more information becomes available.
- investigating
We are aware of intermittent HTTP 400 errors affecting redirects for shortened links on some branded short domains. Customers may find that shortened URLs do not redirect when accessed in any browser. Our team is actively investigating and rolling out a fix. We will provide another update in one hour or as soon as more information becomes available.
- monitoring
Our engineers have implemented a fix and are monitoring system performance. We will provide another update in 30 minutes or as soon as more information becomes available.
- resolved
Our engineers have monitored the fix and confirmed the issue with shortened links on some branded short domains has been resolved. All services are now operating normally at this time.
What this means for a business (and what to check now)
- Retry anything that failed during the 51 minutes.
- Enter any payments, bookings or jobs you took another way.
- If a deadline fell inside the window, keep this page as your record of the outage.
The full guide: what to do when a service you rely on is down
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